The
Brand
The National Institute of Health (NIH) is a US government agency responsible for conducting and supporting medical research. The Tech Transfer team is a vital part of the agency that is responsible for partnering with other companies to turn that research into a product that's usable by the public.
At the agency level, NIH has very strict brand guidelines; but the Tech Transfer team is smaller and much more flexible with the campaigns it puts out to encourage brand partnerships.
At the agency level, NIH has very strict brand guidelines; but the Tech Transfer team is smaller and much more flexible with the campaigns it puts out to encourage brand partnerships.
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ClientNIH
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Year2020
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RoleConcept creation / Art direction / Design
The
Concepts
The Tech Transfer team wanted to create a new campaign to encourage new brand partnerships. We presented ideas that tackled the problem from various angles. We utilized the history and trust the NIH has built with the public, the longstanding story of the agency, and the impact these partnerships have on the real world. The punchline, however, was always the same — NIH partnerships change the world.
