As a non-profit working with children and young adults, the website for the NYC Mission Society is a touchpoint that serves a multitude of functions. The old site had an information structure that was messy and a design that left a lot to be desired. The new site focuses on engaging users through real-life photography, curated content, and an emphasis on data to drive higher donations.

creaTive direcTion + design + web + digiTal

mission: websiTe redesign